India
Physical Features
India is the 7th largest country in the world
in terms of landmass and dominates most of the
South Asian subcontinent. It is bordered on the
southeast by the Bay of Bengal and on the
southwest by the Arabian Sea (a part of the Indian
Ocean). Its northern neighbors are the countries
of Nepal, China, Bhutan, and Pakistan. Nestled
within the eastern wing of India lies Bangladesh,
with Myanmar (Burma) sharing borders with India on
the far eastern wing of the country. The northern
border of India is marked by the magnificent
Himalayan Mountains. Within this huge country,
just about every geographical zone, from
rainforest to desert, can be found. Approximately
half of the land is arable, 14% is used for
pasture and grazing, 8% is irrigated, and
approximately one-quarter of the land is forested.
Approximately 30% of the population live in
urban areas, accounting for over 235 million
people. India’s four largest cities – New Delhi,
Mumbai (Bombay), Calcutta, and Chennai (Madras) –
are four very different and distinct environments.
Situated in the north is the country's capital,
New Delhi. This modern city lies next to its
ancient twin, the 3,000-year-old city of Delhi.
Together, they exhibit an incredible variety in
culture. Blending the ancient and the modern,
poverty and wealth, Mumbai (formerly Bombay),
located in the central-west, is India's most
cosmopolitan city. Calcutta, the capital of West
Bengal, is situated 129 km (80 mi) north of the
Bay of Bengal, and is the gateway to northeastern
India. It is known for its manufacturing industry
and its commerce. Chennai (Madras), located on the
Bay of Bengal and considered the most traditional
of all cities, is noted for its engineering and
consumer industry development.
Northern India, bordered by Pakistan, Tibet,
and Nepal, is made up of mountainous Himalayan
states and the fertile regions of Punjab and the
Gangetic plain. The northernmost mountain state is
Jammu and Kashmir, a vast but not highly populated
state that is also partly occupied by Pakistan.
The agrarian state of Madhya Pradesh, located
in the center of the country, is the largest state
in India. It links the Gangetic plain with the
Deccan Plateau to the south. This plateau is one
of the oldest geological formations in the world
and comprises most of peninsular India.
Eastern India sprawls upwards towards Bhutan,
Tibet/China, Myanmar (Burma), and Bangladesh.
North of Calcutta in West Bengal is the Himalayan
state of Sikkim, which until 1975 was an
independent Buddhist kingdom.
- The weather in India is mostly tropical or
subtropical with monsoon winds and heavy
rainfall inundating many regions during the
summer. However, northern areas experience cool
winter temperatures from October through
February, with minimum temperatures as low as
7°C (45°F) and maximum temperatures of 21°C
(70°F) in January. The warmest months throughout
the country are generally from March to July,
with temperatures reaching up to 47°C (117°F).
Many regions also experience very high
humidity.
- Summer monsoon rains occur in most regions
between June and September. The southwest
monsoon, which affects most of the country,
occurs from about mid-June to early October;
winds from the Indian Ocean carry moisture-laden
air across the subcontinent causing heavy
rainfall and often flooding. Frequently,
approximately three-quarters of the country’s
annual precipitation falls during this period
People
With a population of over a billion people,
India is the second most populated country in the
world, after China. It is a country rich in
culture and diversity. The country's regions all
have their own individual characteristics and are
vastly different. It has been said that national
identity lags behind regional, religious, and
linguistic identities. In addition, urban and
rural areas can be quite different, with
traditional lifestyles perhaps being more closely
adhered to in the rural areas. An overwhelming
majority (82%) are adherents to Hinduism, followed
distantly by the main religious minority groups of
Islam (12%), Christianity (3%), Sikhism (2%), and
smaller numbers of Buddhists and Jains.
Although the ethnic history of India remains a
contentious issue, the most popular
characterization is a rudimentary divide between
the Indo-European peoples, sometimes referred to
as Aryans, and the Dravidian descendants. Popular
history depicts an Aryan mass migration or
invasion from the northeast into India around 1500
BC that gradually came to dominate the northern
regions of the subcontinent. The darker skinned
Dravidian descendants, whom occupied the land
prior to the Indo-Europeans, maintained control of
southern India. Most ethnic breakdowns suggest
that the Indo-European descendants comprise about
70% of the ethnic divide, whereas the Dravidian
descendants occupy approximately one-quarter of
India’s ethnic composition.
Some scholars suggest that the basic
Indo-European / Dravidian divide greatly
undermines the complex history of the people in
India. Others suggest that the division is not an
ethnically based division, but a linguistic
divide. Although India’s people speak literally
hundreds of regional dialects and languages, the
overwhelming majority fall into one of two
categories: Indo-European or Dravidian. Other
predominant linguistic influences are of Mon-Khmer
and Sino-Tibetan origins. India recognizes 18
official languages, has newspapers printed in 87
languages, radio programs in over 70 languages,
and has representatives of over 1,650 languages
countrywide.
The caste system, similar to the Western notion
of class, but more complex, shapes Indian society
and its social structures. The system is generally
thought to have been introduced by the
Indo-Europeans that arrived in India from the
northeast. There are tens of thousands of castes
and sub-castes. The three highest castes are
Brahmins (priests-intellectuals),
Kshatriyas (warrior-nobles) and
Vaishyas (businesspeople). This group
comprises only one-sixth of the Indian population,
but members of these castes hold most of the
government jobs and white-collar jobs. Legislative
reforms in recent years have made it illegal to
discriminate on the basis of caste, but despite
this, decisions based on caste-preference
continues to be practiced throughout the country.
Efforts to raise the status of the “untouchables”
and other lower castes, long considered the poor
and powerless in society, have not been met with
universal approval. Gandhi gave the name
Harijan, meaning “children or person of
God” to the untouchables. Today they are referred
to as dalits. This group makes up 44% of
the population and is said to have little chance
of improving its socio-economic circumstances.
They are often found in jobs that others won’t do,
such as street, drain cleaning, or tending to
cremation grounds.
Many Indians are religious and family-oriented
people. Many cherish ideals of self-sacrifice and
humility; tolerance and social harmony are
perceived to be supreme virtues. Many hold ideals
of non-aggression and generosity.
Meeting & Greeting
- The namaste is the traditional
greeting in India among Hindus. Interpreted
literally, the namaste is a greeting that
recognizes the holiness in each person, as it
suggests, “I salute the god in you.” A
namaste is conducted by placing the hands
together in a prayer-like fashion, holding them
close to the chest and bowing the head slightly,
while saying “namaste.” The eyes are also
lowered as a gesture of humility and trust.
- Although the handshake is a western
convention, it is also used quite frequently,
either as an addition to the namaste or
as an alternative to it. The handshake will
likely be quite soft. A loose-grip handshake is
more a reflection of a need to appear modest
rather than a sign of insincerity. Indian
(Muslim or Hindu) men do not typically shake
hands with women or have any physical contact
with women in public. However, an exception is
usually made towards western women, with whom
Indian men will likely shake hands.
- Professional titles (doctor, lawyers,
professors) must be used if they are known.
Professional titles are generally used in
conjunction with the appropriate honorific and
precede the individual’s given name. Using the
suffix ji with the person's name demonstrates
respect.
- Indians tend to entertain guests frequently.
Entertaining at a home is more popular than
doing so at a restaurant. Visitors to India may
be overwhelmed with invitations. Although
Indians are averse to using direct “no” answers,
visitors need not feel compelled to accept all
offers. Politely declining or offering
non-committal answers is acceptable.
- It is permissible for guests to arrive 15 to
30 minutes beyond the indicated time of the
invitation. Do not expect to eat upon arrival.
Depending on the event, it could be a few hours
before a meal is served. Parties, especially in
Delhi, can be quite long and formal.
- Indian culture includes superstitions and
fears of attracting bad spirits. Therefore, too
many compliments on the physical appearance of
any person may be viewed with suspicion, and
could be taken as inciting the evil spirits to
bring bad luck upon the head of that person. Too
much admiration of an Indian’s house, or his
goods, can have the same effect.
- Upon arrival at a social function, an
occasional custom has guests adorned with a
garland of flowers (generally jasmine or
marigold). These should be removed shortly after
as a sign of humility.
Non-verbal
Communication
- Among most Indians, the left hand is
considered unclean and should not be used in
passing items, touching people, or touching
items unless necessary.
- Touching a person on the head, including a
child, should be avoided. The head is seen as
the temple of the soul.
- It is highly inappropriate to let feet or
shoes touch another person. If it does happen
accidentally, an apology should be offered
immediately. Feet should not be placed on desks
or other items of furniture. Furthermore, one
should not expose the soles of one’s feet.
- Before entering a temple or mosque, it is
proper to ask for permission. Shoes may be
permitted. Men and women should be dressed
modestly.
- A common gesture used by Indians is the “lip
point.” When asked for directions, an Indian may
respond with chin tilted and lips pursed in the
appropriate direction.
- To say “no thank you” politely, hands are
held in the starting position of the
namaste (palms together, fingers up) and
then twisted so the palms are opened outwards.
Food & Eating
Etiquette
The food in India varies widely depending on
the culture and the region. Fresh fruits and
vegetables are relatively easy to find. Beef is
often not available, but lamb, mutton, pork,
poultry, duck, and partridge may be bought
instead. Indians living in coastal areas
frequently eat fish, but Hindus and Muslims living
in Central India and Punjab seldom do, as fish is
not readily available. Lentils and vegetables are
eaten throughout the country, as is bread,
although the latter is not consumed to any great
extent. Rice is the staple in the south, while
wheat bread (roti) is favored in the north.
There are many varieties of rice and it can be
cooked in so many different ways.
Indian meals are typically very spicy; curry
dishes are popular throughout the country.
Vegetarianism is widely practiced, often for
religious reasons. Each caste has its own food
laws and customs, as does each religion. Many
Hindus as well as Brahmins, Jains, and Buddhists
are vegetarians who will not eat eggs. Those who
eat flesh may only eat chicken or mutton, but
never pork as the pig is considered unclean, nor
beef as the cow is considered a sacred animal.
A food popularly associated with the Indian
subcontinent is “curry,” yet not every Indian dish
or spiced dish is a curry dish and neither is
curry just one dish. “Curry” — a term that is more
apt to be used in Britain or North America than
India — embraces a whole range of recipes, each
distinctly different according to the spices and
herbs used in various combinations. Consequently,
“curry powder” is not available as such; rather,
as masala, a varying blend of spices.
Subtle, pungent, hot, or mild, India’s highly
seasoned menu provides a dish to suit every
palate.
Caste is as embedded in India’s food as it is
in other aspects of Indian life. Similarly, most
dishes have their origin in a particular region of
the country, and flavors may vary accordingly.
Business Practices &
Etiquette
- Generally, business is conducted in a
relaxed yet reserved manner. Certain formalities
in behavior, attributable to British traditions,
may be evident in Indian business environments.
Also, a great deal of emphasis may be placed on
maintaining social harmony.
- Relationships are based on mutual respect,
confidence, and trust. Visitors should be
prepared to establish close personal contacts,
as they are extremely important. It is advisable
to begin the appointment booking process two
months in advance and seek a confirmation on the
day prior to the meeting. Accommodations should
also be booked in advance.
- English is spoken throughout the country and
is the language of business and government.
Usually there is no need for interpretive or
translation services.
- Business cards are usually exchanged and
should include titles and other designations.
Cards are typically traded at initial
introductions. Business cards may be printed in
English only.
- Titles are highly regarded, so it is wise to
use professional titles such as Doctor and
Professor. Business contacts without a
professional title may be addressed using Mr.,
Mrs., or Miss, followed by surname. Use of first
names should to be avoided unless invited to do
so. In Hindu culture, it is a sign of respect to
add “-ji” to the end of a first name. This may
add an air of status to the person’s name.
Indian Sikhs are appropriately addressed by
title and first name.
- Business dress is generally casual. A
lightweight suit for men may only be worn during
the cool season and on formal occasions.
Otherwise, pants and a short-sleeved shirt or
shirt and tie is suitable for the office.
Businesswomen wear dresses or suits that are
modest and not too revealing.
Negotiations
- Indians tend to be known for their
considerable commercial skill and clever
negotiation tactics. Openness to new ideas and
experimentation are characteristic traits of
Indian business people.
- The pace of business in India is typically
more leisurely than most western countries.
Expect delays, the process of finalizing
agreements is often a long one. The process of
decision-making may be quickened if the visiting
businessperson uses intermediaries and expresses
appreciation to influential Indian
counterparts.
- Bargaining tends to be expected between
counterparts. The issue of price is generally
discussed only after all other details have been
settled.
- Saying “no” directly tends to be avoided.
Instead, disagreement may be hinted at,
responses delayed, or inquiries ignored. As
well, if an Indian does not know the answer to
your question, he/she will not likely say, “I
don’t know.” Vague, evasive responses such as
“I’ll try” are acceptable.
- It is advisable to demonstrate patience
instead of being confrontational; asking
open-ended questions that may be answered
positively will aid communications.
- Because verbal communications tend to be
more indirect than direct, it is important to
make sure you are understood. For example, “yes”
may mean “I understand” but not “I agree.”
Written confirmation is always recommended.
Indian negotiators may tailor their responses
according to what they expect the other party
wants to hear.
Women in Business
- In the past, women in India experienced many
difficulties when trying to enter the business
field; a female executive was a rarity.
Traditional occupations for Indian women have
been medicine, teaching, support positions, and
politics at all levels. Today, many women are
found throughout the business world, especially
in electronics, engineering, and related fields.
- Many female entrepreneurs experience
difficulties in receiving social and financial
support from their families, some of which may
prefer more traditional roles of a woman within
the family unit.
- Visiting businesswomen are generally treated
with respect and courtesy. Though many Indian
businessmen are quite westernized, their views
towards Indian women may be varied; some admire
traditional female roles while others are proud
of a woman’s professional success.
- Businesswomen may entertain Indian
businessmen over dinner without cause for
concern.
- Western women are advised to dress
conservatively and behave in a reserved manner.
Business Entertaining &
Gift Giving
- Indian business people are said to be very
welcoming of visitors and quite hospitable.
Business entertainment will usually take place
in restaurants, often over dinner or lunch,
during which social and business affairs might
be discussed. Business lunch or entertaining
over tea is often preferred over dinner.
- Religious beliefs often impose certain
dietary restrictions -- Hindus abstain from
beef, Muslims from pork, and many others are
vegetarian. To avoid embarrassment when inviting
business associates out for a meal, it is a good
idea to inquire about their preferences first
and/or have them suggest a suitable
restaurant.
- Strict punctuality is not expected for
dinner engagements. Unless it is an official
function, you may arrive a few minutes late. If
you are going to a home, arriving 15 to 30
minutes late is acceptable.
- It is very important to wash your hands both
before and after the meal. Hindus also wash
their mouths with water and visitors may be
expected to do so as well.
- Dinner tends to be served quite late (as
late as 11:00 pm); it is usually the final event
of the evening. Soon after eating is concluded,
guests are usually expected to leave. The
evening will most likely proceed at a very
leisurely pace.
- Business gifts are not a part of doing
business in India.
Further Reading
Fodor’s Exploring India
By
Fodor’s
Fodor’s Travel Publications, Latest
edition
Berlitz India Pocket Guide
By
Berlitz
Berlitz, 1999
Lonely Planet: India
By Sarina
Singh
Lonely Planet Publications, Latest
edition
Eyewitness Travel Guides: India
By Abha
Narain Lamba
Dk Pub Merchandise, Latest edition
Travelers Survival Kit India
Vacation Work
Publications, 1999
Let’s Go: India & Nepal
By Mary B.
Tryer
St. Martin’s Press, Latest edition
World Food India
By Martin Hughes
Lonely
Planet Publications, 2001
Into India
By John Keay
University of
Michigan Press, 1999
A Traveler’s History Of India
By Sinharaja
Tammita-Delgoda
Interlink Publishing, 1999
India By Rail
By Royston Ellis
Gordon
Soules Book Publishers, 1998
Lonely Planet: Delhi
By Richard Plunkett
& Hugh Finley
Lonely Planet Publications,
1999
Business Guide To India
By Jitendra
Kohli
Butterworth-Heinemann, 1997
A History Of India
By Burton
Stein
Blackwell Publishers, 1998
India
By Stanley Wolpert
University of
California Press, 1999
A Cultural History Of India
By A. L.
Basham
Oxford University Press, 1998
The Spice Is Right: Easy Indian Cooking
By
Monica Bhide
Callawind Publications, 2001
The Global Etiquette Guide To Asia
By Dean
Foster
John Wiley & Sons, 2000
Online Resources
http://www.newsindia-times.com/
- News India Times
http://www.indiagov.org/
- Embassy of India in Washington DC
http://www.deccanherald.com/
- Deccan Herald newspaper
http://www.lonelyplanet.com/
- Lonely Planet travel guide
http://www.india-today.com/
- Entertainment and news
http://www.freeindia.org/
- India history and information
http://www.indiaworld.com/
- Library of information on India
http://www.timesofindia.com/
- The Times of India newspaper
http://www.webindia.com/
- Business information
http://www.bbc.co.uk/
- BBC news
http://www.feer.com/
- Far Eastern Economic Review
http://www.economist.com/
– International business news